Rosa Novak

Extract eight content formats from a single recorded interview.

Build bottom-of-funnel content first to close deals before chasing top-of-funnel awareness.

How to divide case study work so two marketers ship one monthly without burning out.

Capture raw customer language from kickoff calls before it disappears into memory.

Solve the four questions your buyer silently asks before they commit.

Gate content to the stage of buyer intent, not your lead quotas.

Treating all leads the same wastes content where it matters most: winning deals.

Pick the attribution model that matches your sales cycle before your CRM picks one for you.

Deploy the right customer stories at each ABM touchpoint to move deals past skeptical buyers.

Each referral model serves a different growth stage and customer motion.

Only 5% of your market is actively shopping; your campaign structure must serve all 95%.