One-Page Case Study Format for Sales Calls and Proposals
Compress your case study into one page to hold buyer attention during sales cycles.
Malik Kaur
Section
Case Studies
8 stories in Case Studies.
Extracting Case Studies from Customer Slack and Email Conversations
Spot high-value proof points buried in Slack and email, then capture them before the moment passes.
Caleb Serrano
Case Study Production Workflow for a Two-Person Marketing Team
Two-person teams can ship monthly case studies by dividing work into stages.
Rosa Novak
Case Study Prioritization for Limited Customer Marketing Budgets
Build case studies for the deals stalling in your pipeline right now.
Malik Kaur
Video Case Studies vs Written Case Studies for B2B Sales
Pick the format based on where the buyer sits in your sales pipeline.
Ingrid Whitlock
Getting Customers to Approve Case Studies Without Months of Delay
A structured approval process and early buy-in eliminate the delays that plague case study projects.
Malik Kaur
Getting Customer Approval on Case Studies Without Losing Specificity
Customers approve case studies faster when you agree on what's publishable before the interview.
Caleb Serrano
Case Study Structure for B2B SaaS Win Stories
A framework for writing case studies that actually persuade skeptical buyers.
Ingrid Whitlock