Compounding Content vs Paid Ads for B2B Customer Acquisition
Content builds lasting pipeline while paid ads stop working the moment you stop spending.
Ingrid Whitlock
Case Study Content — Page 2
Organic Content Strategy for B2B Startups Before Series A
Build bottom-of-funnel content first to close deals before chasing top-of-funnel awareness.
Rosa Novak
Content Pillars for Early-Stage B2B Startups
Focus your content on the sales-cycle objections that actually kill deals.
Caleb Serrano
One-Page Case Study Format for Sales Calls and Proposals
Compress your sales case studies to one page and actually get them read.
Malik Kaur
Extracting Case Studies from Customer Slack and Email Conversations
Find the proof points hiding in your customers' everyday conversations.
Caleb Serrano
Case Study Production Workflow for a Two-Person Marketing Team
How to divide case study work so two marketers ship one monthly without burning out.
Rosa Novak
Case Study Prioritization for Limited Customer Marketing Budgets
Match case studies to your pipeline's actual bottlenecks, not your marketing team's preferences.
Malik Kaur
Video Case Studies vs Written Case Studies for B2B Sales
Pick the format based on where the buyer sits in your sales pipeline.
Ingrid Whitlock
Getting Customers to Approve Case Studies Without Months of Delay
Get buy-in when contracts are signed, not months after go-live.
Malik Kaur
Getting Customer Approval on Case Studies Without Losing Specificity
Customers approve case studies faster when you agree on what's publishable before the interview.
Caleb Serrano
Case Study Structure for B2B SaaS Win Stories
A framework for writing case studies that actually persuade skeptical buyers.
Ingrid Whitlock
approaches to turning kickoff call recordings into case study source material
Capture raw customer truth from kickoff calls before it vanishes into generic case study language.
Rosa Novak