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Want to Reach Gen Z? Use a Case Study

Monday, September 4, 2017 10:42 AM

When it comes to higher education, Gen Z has a lot in common with adult learners. In her article, “Want to Reach Gen Z? Look to Adult Learners,” Nicole Larkin said sure, Gen Z likes their Youtube and Snapchat, but they also are “highly practical and focused on making sensible decisions that lead to good careers.” Therefore, one of Larkin’s suggestions is to use alumni case studies to demonstrate that Gen Z students can move through their education efficiently and enter the workplace sooner. Don’t you think this could be applied to membership marketing as well?