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Using Case Studies to Fundraise

Tuesday, September 26, 2017 8:57 AM

Using case studies when fundraising is powerful. In his article, Direct marketing: holding on to the common touch, Dan Geaves said, “Fundraising stories reveal to supporters the conflict that a charity is helping their beneficiaries to overcome. They share details that are so specific they reveal how real the situation is. They reflect on experiences that the supporter will recognize, find familiar and be able to empathize with."