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Case Study in the News: Gen Zers Value Price, Quality of Product over Brand Names

Wednesday, September 6, 2017 12:18 PM

MarketingDive’s new case study has some surprising revelations on Gen Zers. (Not so surprising for me, as I live with one!) For example, Gen Zers might be digital natives but they cherish the chance to connect with the real world. Also, even though they might not like what they hear on the news, 79% said they would engage with a brand that could help them make a difference. Great case study fodder, don’t you think?