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Case Studies and Account Based Marketing

Thursday, August 31, 2017 7:34 AM

“One critical component of account based marketing is to reach the right senior executives,” says Brandon Redlinger in Business 2 Community. “However, you can’t maintain a conversation at this level with generic messages.” So what does he suggest? Among covering some very good strategies in his article, “How to Find the Right Level of Personalization in ABM,” he said that a case study showing how another division or group within the same company is using your solution might make an excellent executive-level conversation starter.