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Case Study Content Services     

Bonzai Case Study as a Lead Generation Asset

Saturday, August 19, 2017 12:30 PM

Here’s a good example of using a case study to generate news and collect leads. 1) Use PR Newswire to announce the case study. 2) Create a landing page to collect information in order to receive the case study. Notice the use of testimonials on the landing page. Excellent!