Case Study Content Services     

Use Case Studies when Marketing to Engineers

Wednesday, October 11, 2017 12:51 PM

A new study released by engineering and technical content provider, IEEE GlobalSpec, in partnership with engineering-focused marketing agency, TREW Marketing, found that prospects want to interact with content before engaging with sales, and that "Ninety percent of engineers surveyed are more likely to do business with companies that regularly produce new and current content." Of that content, engineers most specifically prefer case studies, books, e-books, and white papers.